Peruvian and American, SF-born, NYC-bred. Before marketing, I was a theater kid and art school nerd. I’m passionate about creating platforms for stories that matter, with products and brands that make a positive impact on peoples’ lives.

I have 15 years of experience managing global teams, crafting brand narratives, shaping integrated marketing strategies, and delivering award-winning work. I’ve worn many hats: launching products from 0 to 1, supporting business turnarounds, refining operations, and managing multi-million-dollar creative productions and budgets across channels.

I entered advertising post-dot-com boom, joining 360i (now Dentsu) as their 70th employee during its prime. I pioneered social media strategy, establishing the real-time ‘war room’ approach for TV networks and laying the foundation for how brands invest in social marketing to build community.

Driven by a desire for purpose in my work, I joined Remezcla, a 20-person media company elevating millennial Latine voices then absent in the mainstream. There, I led award-winning cultural and experiential partnerships. My work on Bud Light led me to Vaynermedia, where I transformed the once-social-only agency into a full-stack, modern communications company.

In 2019, I joined Peloton—just three months pre-pandemic. Over 4 years, I transformed the brand and business across all touchpoints - building new functions, leading go-to-market strategy, and delivering business results across partnerships, content, brand, growth, and product marketing. The initiatives I led cemented Peloton as an iconic brand, and reignited growth for a legendary business turnaround.