TikTok x Peloton
Reigniting growth for Peloton hinged on building relevance with younger consumers. I launched an industry-first editorial initiative with TikTok: #TikTokFitness Powered by Peloton, bringing fitness and movement into the heart of culture.
Beyonce x Peloton
The return of the Peloton x Beyoncé partnership launched with 72 hours of content, 17 classes over a 3-day period, across 4 markets, and 3 languages. The campaign included exclusive IVY Park apparel and Peloton’s launch on TikTok.
Peloton Brand Launch
Peloton uncovered a fundamental disconnect in the way target consumers saw the brand and the way Members experienced it. The tension between “the two Pelotons” offered the perfect opportunity: to flip Peloton’s world inside-out.
Bud Light x Remezcla
Bud Light and Remezcla celebrated 100 years of Copa America at the pre-final party: an epic festival of music, art, food, beer, and soccer. 2,500+ soccer fans across New York city came together to celebrate, generating over +200M impressions for the brand.
how I like to work:
I thrive in collaboration, but can also operate autonomously. I hold myself and my work to the highest standard. Once I sink my teeth into something, I am relentless in the pursuit of best-in-class outcomes.