I thrive in deep collaboration with other humans.

I don’t generate surface-level, “lives in a deck and nowhere else” work. I’m looking for connection, resonance, texture, and tension.

You want the legacy and community that iconic brands like Peloton have built — but without the pitfalls. Through highs and lows, I’ve learned what it takes to build.

(some) questions I can help with:

  • What should I do with my marketing budget?

  • Who should my first marketing hire be?

  • How can I bring efficiency to my timeline and process?

  • How can I adjust communication to be digital-first?

  • How should I measure success?

(some) services I offer:

  • Deep qualitative research and positioning.

  • Consult on digital creative development and production.

  • Build a foundation for creative reporting.

  • Craft community and fandom-building strategies.

  • Shape a creator and influencer marketing strategy.

how I like to work:

I value collaboration, but can also operate autonomously. I hold myself and my work to the highest standard. Once I sink my teeth into something, I am relentless in the pursuit of best-in-class outcomes.